Project summary

Pro-Animal Future is developing a scalable model for inexpensive citizen ballot initiatives targeting factory farming.

What are this project's goals? How will you achieve them?

We aim to enable a wave of citizen initiatives nationwide that propose popular, common-sense limitations on how poorly animals can be treated in factory farms, for instance by requiring that animals have meaningful access to pasture. Our goal is to qualify several statewide measures by 2030. We expect that in states where such a requirement passes, the volume of factory farming would decrease sharply. While on their own these measures would only lead to a relocation of farms to states with different political leanings, they would be complementary with other efforts (e.g. alternative protein technologies) in leading to a nationwide shift away from factory farming.

How will this funding be used?

Funding will be used on campaign materials for a pilot campaign on the 2024 general election ballot in Denver, CO (e.g. digital ads targeting voters)

Who is on your team? What's your track record on similar projects?

Pro-Animal Future was incubated (and is currently staffed) by Pax Fauna, a strategy research organization that has gained a reputation in the animal welfare sector based on several consequential reports.

What are the most likely causes and outcomes if this project fails?

In the short-term, our pilot campaign in Denver failing to pass does not necessarily spell failure for the project– we expect our biggest impact can come from pursuing initiatives that do not have a 100% win rate, but are more disruptive to the industry when they do pass. True failure would look like an inability to scale our model campaign in a cost-effective way.

What other funding are you or your project getting?

Pro-Animal Future is currently funded by Animal Charity Evaluators' Movement Grants and other animal welfare-focused funders including the Phauna and Craigslist foundations.